What is it?
This website is an interactive learning resource in the field of marketing. It focuses on selected aspects of:
- entrepreneurial marketing
- business-to-business marketing
- services marketing
- relationship marketing
Who is it for?
It is intended for owners/managers of small business-to-business service companies in the late stages of startup. A certain level of business experience is assumed but no formal post-secondary education is required to benefit from using the site.
Why is it needed?
Research has shown that many startup companies would like specific support in marketing to survive the startup phase and turn into consolidated businesses. This website concentrates on marketing issues that are deemed critical for the survival of small business-to-business service companies.
Who created it?
The website was born out of a close collaboration between Bournemouth University and Magellan Projects Ltd.
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Bournemouth University
- Professor Colin Armistead provided overall leadership
- Peter Erdélyi developed the marketing content and the interactive learning tools
- Tim Ford co-ordinated the background research and acted as project manager
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Magellan Projects Ltd.
- Pat Emery provided e-learning expertise
- Kate Doodson carried out technical development, visual design and website production.
Who funded it?
This project was funded through the European INTERREG IIIB Atlantic Area programme
which concerns trans-national co-operation in regional development. Surviving
Startup forms part of the "Atlantic Net" project which involves six partner
organisations from Spain, Portugal, France, UK and Ireland. The aim of the
project is to simulate the creation of a transnational network to highlight
the potential of advanced telecommunications services and information technologies
among SMEs in the regions of the partners.
Further details available from: http://www.euatlanticnet.org
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Contact:
If you have any queries regarding this website please contact Tim Ford.
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Supported by the European Union. Project co-financed by the ERDF 