Time is a critical factor in planning a promotional campaign:
Objectives
- You may need to meet a sales target by a given date (e.g. to satisfy a contractual obligation, such as a franchise or licensing agreement)
Resources
- The size of your marketing budget will determine how long your campaign can run (days, weeks, or months?)
Audience
- Your potential customers may only be buying within a given time window (e.g. contractors of an international sporting event)
Message
- Your message may also be time sensitive. It may get outdated quickly ("We have launched a new product") or may need to target a specific time of the year (e.g. the Christmas period)
Remember...
Supported by the European Union. Project co-financed by the ERDF 
