© Bournemouth University 2006
All material on the Surviving Startup Website - text, layout, graphics, icons and artwork - is copyright © Bournemouth University 2006, unless otherwise stated. This material cannot be copied in any way, except insofar as required for the viewing of pages on an individual PC, without permission from Bournemouth University. Please contact Academic Services Web Support if you need further information regarding the use of materials on this site.
Copyright in the images on this site
The images on this website are licensed from istockphoto.com. No images may be reproduced in any format other than for fair comment (for example, screen grabs for training).
We gratefully acknowledge Business Link Wessex for their assistance with the development of this statement.
Linking to this site
Bournemouth University encourages hypertext links to this website. If you would like to link to a specific part of the website, please use one of the friendly URLs or the “Surviving Startup” logo below.
List of Friendly URLs:
Image Link:

Text Links:
- www.survivingstartup.co.uk/ - Surviving Startup Home Page
- www.survivingstartup.co.uk/find_1.html - How to Find Customers
- www.survivingstartup.co.uk/find_3.html - Network Mapping Tools
- www.survivingstartup.co.uk/choose_1.html - How to Choose Customers
- www.survivingstartup.co.uk/choose_4.html - Customer Ranking Tool
- www.survivingstartup.co.uk/choose_7.html - Segmentation Case Study
- www.survivingstartup.co.uk/convince_1.html - How to Convince Customers
- www.survivingstartup.co.uk/convince_tool.html - Corporate Image Tool
- www.survivingstartup.co.uk/convince_game2.html - "Port of Call" Game
- www.survivingstartup.co.uk/convince_5a.html - The Promotional Mix
- www.survivingstartup.co.uk/keep_1.html - How to Keep Customers
- www.survivingstartup.co.uk/keep_3a.html - Lifetime Value Calculator
- www.survivingstartup.co.uk/keep_4.html - Building Customer Loyalty

