Home

• About Us
• Site Map

How to FIND Customers

• Introduction
• Six Degrees of Separation
• Your Networks
• Personal Network
• Personal Network Tool
• Supply Network
• Supply Network Tool
• Business Network
• Business Network Tool

How to CHOOSE Customers

• Introduction
• Choosing from Existing Customers
• Ranking Existing Customers
• Analyse Your Customer Base
• Choosing New Customers
• How to Choose the Right Customer
• Case Study: Coachbuild Quality

How to CONVINCE Customers

• Introduction
• Sending the Right Signals
• Looking Right
• Sending Signals
• Control your Corporate Image
• Using Professionals
• What Professionals?
• How Lucy did it
• The Corporate Image Tool
• Understanding the Decision-Makers
• The "Port of Call" Game
• Using the Promotional Mix to get the message across
• Elements of the Promotional Mix
• Choosing Promotional Mix Elements
• The Question of Time
• Things to Remember

How to KEEP Customers

• Introduction - what is there to keep?
• Why is a Loyal Customer More Valuable?
• Definition of Customer Lifetime Value
• The Lifetime Value Calculator
• The Logic Behind the Calculator
• The Calculator
• Building Customer Loyalty

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